Whilst on commission at Pollitt & Partners, we were tasked to promote the neighbourhood around the North Bank of London as a lifestyle destination. I came up with the idea of a custom publication with curated content from Wallpaper Magazine editors. I named the publication, designed and art directed the first issue.
Nine Elms is one of the major areas of regeneration in London. The type of property developments tend to be luxury high rises catering for foreign buyers, which there are many on offer. Our client, Dailan Wanda, wanted a stand-out advertising campaign highlighting the USP's of their product, which were the hospitality services provided by the 5-star hotel located on the bottom floors and that are accessible to the residents. My concept for the campaign was to create an aspirational lifestyle for the residents more alike with the world of hospitality, in which the real benefit is time and experiences. I was responsible for the design, art direction and copywriting.
I've worked with Construct many times over the years working in a variety of projects. But the one that defines them is the rebranding of the Claridge's Hotel. I was lucky enough to be involved in the project from the very start, and it's fair to say that it's the most immersive branding job I've ever undertaken. The research stage alone took six months. I worked on the crafting of the new logotype and crest and developing the brand identity under the vision of creative director Georgia Fendley.
Longcross is a brand new Surrey Village developed by Crest Nicholson. Longcross was a hamlet that existed prior WWII, before the MOD took over and made a secret weapons factory. After the closing down as an MOD facility, its hangars have been used as a very successful film studios. Being right in the middle of prime Surrey, it wasn't long before it attracted investment, and a masterplan was put in place to bring back the old town with a mix of residential an commercial property. Pollitt & Partners were commissioned to develop the placemaking campaign to put Longcross back in the map. I was responsible for designing the new logo and brand identity, and also develop and brand awareness campaign.
Back in 2009 Construct London was commissioned to redesign the Mulberry brand as part of their brand guardianship remit. I was tasked with the job of redrawing the new logotype based on their previous font, Avenir, and also to completely overhaul the Mulberry Tree mark. The whole process took about nine months, and it was an invaluable insight on how hard a marque has to work across a thousand different components, from copper rivets to leather die-cut.
Brand identity for the first cold-press juice bar and meal program delivery in London. The idea was to simply let the ingredients do the talk, just allowing the gorgeous colours of the juices to be shown through the packaging. The logotype is a simple botanical leaf representing the health benefits of these juices.
Brand identity for an exclusive members club in Budapest, Hungary. Villa Budapest is a place where you loose the sense of time, breakfast turns into dinner in one swift motion, carried away by the effortless seduction of the space. Hence the idea of using the roman numerals in the logo, giving the brand a quirky yet classic look.
Concept creation and art direction of winter campaign for Boodles jewellers. The brief was to create a campaign that would be produced fairly quickly and cost efficient to work across the winter brochure catalog and the supporting campaign featured in magazines and stores. Taking the idea of Christmas wrapping, I focused on the elegant curves from the ribbons used to wrap presents. I imagined them oversized so we could drape the beautiful diamonds over it giving a sense of dimension and the paper colour picking up the sparkle of the stones. Paper kindly supplied by GF. Smith.